Competition is a healthy part of every business. Monitoring and trying to improve yourself than your direct competitors will keep the company informed. It promotes innovation, discourages complacency, and offers improvement inspiration. How dominance in web traffic and SERP rankings can be achieved is competitor analysis for SEO.
Too often, when a company or website is pursuing an SEO strategy, competitor analysis for SEO is ignored. Companies search for keywords directly, find links, and create their content. This way, they are missing out on an important aspect of truly effective SEO which is competitor SEO analysis
Reasons why Competitor SEO Analysis Is Important and its Usefulness
Competitor SEO analysis doesn’t mean copying all the competitor’s contents and posting them on your website. I do not recommend targeting a competitor’s website by copying its content and then pasting it on your own page. I also don’t recommend removing some parts of their posts and using them on your own blog. Apart from moral concerns, Google will not ignore duplicate content.
What I’m saying in essence is that you must have a complete and whole understanding of everything your opponent is doing. In SEO, as in life, the saying “keep your friends close, but your enemies closer” is still applicable in SEO strategies. Only when you know your enemies can you hope to continue to beat them.
Additionally, by analyzing the competition, you take a step forward and evaluate the broader market, where you are, who your competitors are, and what the landscape looks like when searching for key terms. Even if you are already at the top of the search results for all of your most important keywords, there will always be other websites fighting for your position and taking advantage of your website weaknesses. So, I think you have comprehended a few reasons why competitor SEO Analysis Is Important.
Here’s how to do competitive research to improve your content strategy
I’m only going to highlight a few points which are more essential than the rest, so let’s proceed.
Step 1: Find out where the content is
Start by reviewing your competitors’ websites to see where their website content is. This is the fastest part of content analysis and prepares you for the next steps more easily, but requires a lot of “searching” to find what you’re looking for.
Step 2: Define their SEO focus
The effectiveness of your competitors’ content depends not only on the quality and frequency of publication but also on how well it is optimized for search. You can better evaluate your competitors’ SEO by evaluating keyword usage in the sample content from the following areas:
A. Page title
B. Use of internal linking
C. Title tag
D. H1 label
E. Keyword density
F. Alternate text for images
Step 3: Domain Authority
This is a strong indicator of the strength of the competition. Domain authority is the entire ranking potential of you and your competitors. Domain authority is one of the most essential ranking factors. If your competitor has a higher domain authority than you do, the best thing for you to do is to also invest some money in your DA. The quickest way to compare your DA is to type both into ahref domain authority checker.