Social media is one of the recommended ways to improve business visibility on search engines. There is a lot of users of social media in terms of helping websites on SERP. 

Social Media in simple explanation means an online space that is meant for interaction with people, either people who are closer to you or people you have never met in real life. In other words, Social Media can be defined as websites and applications that enable users to create and share content or to participate in social networking. For example, Facebook, Reddit, Pinterest, Twitter, Whatsapp, and many more.

Most people do not have the full knowledge about how to make use of social media for ranking purposes. Now I’m going to unravel the importance of social media in SEO.

Relevant and authoritative links remain one of the most important search engine rankings in 2022. And as my point of view, the more social media shares you have, the more opportunities users will have to go beyond just viewing your content, but also link to it. However, before anyone can share or link to your content, you must have good content. Or “great” content, as Cuts puts it. This is where it starts: Great content brings shares, provides links, and leads to better rankings.

According to social media management platform Buffer, Facebook has 2.2 billion monthly active users (MAU). YouTube has 1.9 billion MAU. Instagram has 1 billion. TikTok has 500 million.

Not every platform is right for every brand and you certainly shouldn’t try to be everything to everyone. At the same time, the significant audiences in each of these networks provide opportunities for brand exposure and relationship building. And as a deep research note, by building awareness of your brand — and your audience — in the right channels, you increase the likelihood that those users will click on your content when they see it in search results which may be Google. This better click-through rate ultimately leads to better rankings.

By building your social media presence on relevant channels and connecting with users, you also increase the likelihood that those users will search for your brand name. These search activities alerts can help your brand rank for related unbranded keywords.

This is because searching for brand names and products or services helps search engines understand what consumers want. When a user searches for a product or service and then clicks on your branded content and doesn’t bounce, the search engine knows that that particular page is also relevant to future searches for that product or service and will rank it higher.

Search engines don’t care how many times a post is shared, but as deep research points out, social media profiles are often the best results for branded searches. Remember: Google itself says its ranking system is designed to “sort through the hundreds of billions of web pages in our search index to find the most relevant and useful results in a fraction of a second and present them in a way that helps you find what you are looking for. So, naturally, the search engine will rank brand-generated content on its own social media channels higher for brand-specific searches.

Just focus on the content first

Ultimately, your focus shouldn’t be on social media to improve your search rankings. Instead, just create good content. After all, search engines care the most about it. And by creating unique content that users find valuable and interesting, not only will you see better search rankings, you may also see more social media engagement.

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